 |
 |
| April 2009 |
|
5 Tips to Make a Splash with Social Media!
1) Don't sell.
Help, inform, educate but do not sell. Facebook, Linkedin, MySpace is all about people connecting by helping each other. Think education, not advertising. That's how you build credibility and trust that lead to new customer relationships.
2) Create good content. Lousy content leads to lousy marketing, no matter how flashy it is. Make your content relevant, interesting and real. Put yourself in your customer's shoes and answer their questions with your content.
|
|
 |
 |
Heureu 4x6-inch Photo Frame Silver
4" x 6" Photo Frame, Felt Backed. Imprint Area: 2" x 3/4" View on the web |
|
Oceanus Series Perpetual Calendar
Perpetual Calendar
Size: 4 1/4" x 2 3/4"
Imprint Area: 1 1/4" x 1/2"
View on the web |
|
 |
 |
|
|
24 PC EXECUTIVE BBQ SET
Grill Brush, Tongs, Spatula, Basting Brush, 2 Skewers, BBQknife, BBQ fork, 6 corn holders, 4 regular forks, 4 steak knives, salt and pepper shakers, metal edged case with carry handle View on the web |
|
Lado I Diagonal Cut Hexagon
DIAGONAL CUT HEXAGON
Size: 2 1/8" x 2 1/8"
Imprint Area: 3 1/8" x 2"
View on the web |
|
|
|
|
|
Memora Pen and 32MB USB Drive
2in1, Twist mechanism ballpoint, 32mb USB Drive, Comes in Hinged Silver Paper Box
Imprint Area: 5/16" x 1 1/2"
View on the web |
|
Espadrille I Folio Multi-Colored
Replaceable signature Sovrano letter size, 40-page writing pad, ID window, Interior file Sleeve, Interior mesh pocket.
Size: 13" x 9.5"
Imprint Area: 1.75" x 0.75"
View on the web |
|
|
|
|
Top 5 Tips Con't
3) Make sure your target audience is actually online, because if they don't look to the Web for information to help them buy what you sell, then your efforts are in vain. Like any marketing channel, it only works if your prospective customers are there to see your message and receptive to it.
4) Have a plan. Don't dive in just because it's cool or because you read an article about it. Be clear about what you're trying to accomplish, how much you're willing to invest and what time frame you are working in.
5) Facebook, Linkedin, MySpace are about being real. It's real people connecting with each other. It's okay to hire a pro to advise you. But to keep it genuine, make sure you or your employees create the content and do the work. Otherwise people will know you're faking it.
|
|
|
|
