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| February 2009 |
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Five Tips to Create Indelible Brand
1) Define your target. Appealing as it seems, you can't be all things to all people, so don't even try. Focus on the people you need to reach.
2) Keep it cohesive. Your message must be unified throughout every aspect of your business.
3) Get the word out. Tell your story. The most efficient way to do this is "word of mouse" That's right. MOUSE! Facebook, LinkedIn, MySpace, all "Consumer Generated Media". When people learn about you in the mass media, they consider it a powerful, unbiased, third-party endorsement. |
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Crossroads Desk Mug
Signature Crossroads contrast stitching on this 14-oz. mug provides a professional frame for any logo. The oversized handle makes it easy to carry, and stainless steel construction makes it exceptionally durable. Press-on plastic lid with drinking hole. Single-wall construction using 18/8 stainless steel with plastic liner. Rubberized skid-proof bottom. Includes 1-piece gift box. View on the web |
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Tapelur
Holds standard size tape and staple refills
Starter tape and staples included
Stylish, cool and unique
Easy pull tape design
Sleek design perfect for any desktop
Easier to use
Tagmaster exclusive
Colors: blue or silver w/black accents
Packaging: gift box
View on the web |
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Milano Jr. Writing Pad with Drake Twist
Elastic pen loop doubles writing pad closure
Interior organizer with space for cards and documents
Includes 5" x 8" writing pad and Drake Twist View on the web |
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Millennium Leather Communications Jotter
Velcro and elastic belt loop attachment
Elastic compartment expands to fit most cell phones and PDAs
Includes 2.75" x 4" writing pad View on the web |
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USB Card Reader
The USB Card Reader by Pen Drive works no matter what type of removable memory your devices use. Now you can transfer data from your PDA, MP3 player, and digital camera to your PC with one convenient device. View on the web |
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Quad Chair
Folding armless chair made of 600D polyester
Powder coated steel tubing
Includes nylon carry bag with carry strap and drawstring
Weight limit 225 lbs.
View on the web |
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How A Brand-Loyal Customer Responds..
4) A brand is built from the inside out. This means that even elements that your customers can't see must be brand-driven. Employees, phone greetings; create and exploit your brand at every point of contact.
5) Measure the results. Ask questions! If you're afraid of the answers, get your act together! Then question your clients as to what's important to them. By soliciting their opinions, they will continually refine, improve and solidify your brand in their minds. |
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